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Sander Kole, from Belgium to Number One in China

Tue, 12 Aug 2025 20:52:02 -0700

With over 20 million followers, Dutch-born and China-raised Sander Kole is one of the few Western influencers to find major success in China. His debut song has topped the Chinese charts in just days after release, surpassing global stars like Justin Bieber.

Read here the (Dutch) article published in "De Morgen", a major Belgian newspaper.

English translation of the article:

Written by Joanie De Rijke, Writes for De Morgen

Published on August 13, 2025, De Morgen

Sander Kole, from Belgium to Number One in China: “We’re above artists like Justin Bieber”

With more than 20 million followers, Sander Kole , a Dutchman who grew up in China and also lived in Belgium, is one of the few Westerners to have broken through on Chinese social media. Now, with a song about one of the darkest chapters of the Second World War, he has been at number one in the Chinese charts for weeks.

“Unbelievable, I never thought this song would resonate so much,” says Sander Kole (30). “So many people, young and old, wrote to me saying they cried when they heard our song.”

UNIT 731 - Viral Historical Song

Sun, 10 Aug 2025 06:00:36 -0700

The song UNIT 731 became a phenomenon in China with over 250 million views, 16 million likes, and a #1 position in the Chinese charts on NetEase and QQ Music within days of release.

Dutch-born, Chinese-raised creator Sander Kole, now living in the Netherlands and one of China’s most-followed foreign social media personalities, has taken an extraordinary step to bring a forgotten chapter of history to the global stage. His commissioned song Unit 731, performed by Tim Moyo, is believed to be the first English-language song to address Japan’s covert WWII biological warfare program in occupied China, and has become a phenomenon in China with over 250 million views, 16 million likes, and a #1 position in the Chinese charts on NetEase and QQ Music within days of release.

Sander’s motivation was clear from the start: “Abroad, almost no one knows about this,” he explains. After researching the topic, he found there had never been an English-language song about Unit 731, Japan’s covert WWII biological warfare program in occupied China, and decided to make one.

The project unfolded publicly across his DAfter navigating a crisis, evaluation is essential. We conduct a thorough review of the response and its effectiveness, identifying lessons learned and areas for improvement. This process ensures that you are better prepared for future challenges and helps to rebuild trust with your audience.

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Understanding Crisis Dynamics

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Celebrating Milestones

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In 2020, we celebrated a decade of success, having represented numerous high-profile clients and successfully executed hundreds of campaigns. Our commitment to excellence continues to drive our passion for helping individuals in the spotlight shine even brighter.

Expanding Our Reach

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By 2015, Waamos had expanded its services globally, establishing partnerships with leading influencers and brands. This growth allowed us to harness the power of digital media, enabling our clients to engage with their audiences in new and exciting ways.

Founding Waamos

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In 2010, Waamos was founded with a vision to redefine public relations for artists and influencers. Our founders recognized the need for tailored communication strategies in the evolving digital landscape, paving the way for innovative approaches to brand storytelling.